Challenge
To take advantage of the recently acquired Bakugan license, the client wanted to develop a 360º campaign with a strong presence in the point-of-sale capable of generating a viral participation amongst the young target. Interactivity was key and it needed to involve both children and their parents.
Strategy
We developed an online multiplayer augmented reality game linked to the point-of-sale. Each different Chipicao pack had and AR marker that would trigger a different animation on the website, as well as bonus features; each pack had also a sticker of a character that could, along with a code, be released on the online booklet. Every unlocked character can be used to play a game called “Bakugan vs Bakugan”.
Thanks to Chipicao, kids could now play online with their cartoon heroes and challenge one and other to a friendly fight!
Outcome
This highly technological campaign reached thousands of unique visitors. The augmented reality component, only activated when a previous purchase occur, along with the online booklet, gave a dynamic very appreciated by the younger crowed that would run to the point-of-sale to collect more stickers and, therefore, could play even more.
WE RECOMMEND
