a new communication paradigm rises. we'll have to come out and make acquaintance with our consumers. help them participate. involve them. reward them for finding us, for listening to us and for recommending us to other consummers. know everything we can about our costumers and potentiate the affectivity between the consumer and the brand. gain his confidence and invite him to introduce our brand to his network. take advantage of all the knowledge and all the aspects of our relation with him to keep in touch, to make him comfortable and to personalize our relation.