TIMES HAVE CHANGED
PEOPLE WILL GET INFORMED, TALK AND INFLUENCE DECISIONS ABOUT YOUR PRODUCTS.
BRANDS SHOULD COOPERATE AND ENCOURAGE ALL THAT TALKING.
PROVIDE COMPLETE INFORMATION ABOUT YOUR PRODUCTS AND MAKE IT UBIQUITOUS.
BELIEVE IN YOUR POWER AND EMBRACE THE NEW REALITY.
pressure in the supply side and excess of competition and information have transferred the power from the brands to the consumer. the consumer 2.0 is proactive and holds control of the entire process of purchasing, from analisys to the final decision. he autonomously gets informed about brands and its products. he has an opinion and is an opinion maker for other consumers. he´s faithfull only to himself and to the satisfaction of his needs. he´s searching not only the goods, but mostly the entire experience those goods provide him.
THE OLD LUXURY WAS OWNING.THE NEW LUXURY IS FEELING. LIVING. EXPERIMENTING.
