The conversation is constant and no regular web user can now live without sharing his life through Facebook, Twitter or even a blog. Brands are required to participate but, in order to do so, they have to be prepared and equipped to speak head-to-head with their consumer in a human and transparent fashion.
Once this conversation starts, and so that the relationship is kept, it’s imperative to create content that’s both targeted and relevant. This content can be shown in a variety of ways; from a simple post to a complex application, the final objective is always the same - engagement.
To measure the impact of the presence in the social media, either on Facebook, Twitter, LinkedIn, Google+ or even a tailor-made social network, we’ve created several metrics to analyze every interaction with each fan, follower of friend. These reports are extremely useful, not only to provide information that validates the investment but also to retrieve valuable insights over the core target demographics and preferences.
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